Citrix

Redefining the future of work

Overview of mission

We collaborated with Citrix to develop clever conceptual photography that reinforces the theme of “Redefining” as in “redefining the future of work” while proving that “business and sustainability are not competing priorities.” SiaXperience developed compelling content that helped Citrix increase ESG transparency, highlighting a move to tie executive compensation to ESG targets, which include an ambitious carbon reduction goal.

2020 CSR PDF

Data visualization

We challenged the conventional orthodoxy on how to present data. Adapting imagery to communicate Citrix’s key metrics made the data more memorable, engaging and proprietary.