Axalta
Driving affinity at high speeds
![Axalta website image](https://siaxperience.wpengine.com/wp-content/uploads/2023/09/axalta-racing-intro-feature-m-1.jpg)
Overview of mission
SiaXperience helped coatings giant Axalta amplify its commitment to global motorsports with a newly designed and engineered fan site. AxaltaRacing.com is a marquee brand-building hub, a sponsorship ecosystem that drives affinity among auto manufacturers, the refinish market and millions of racing fans throughout the world.
Homepage
Website overview
Axalta racers page
![Axalta website image](https://siaxperience.wpengine.com/wp-content/uploads/2023/09/axalta-racing-racers-page-1.jpg)
Mobile
![Axalta website image](https://siaxperience.wpengine.com/wp-content/uploads/2023/09/axalta-racing-mobile-1.jpg)
![Axalta website image](https://siaxperience.wpengine.com/wp-content/uploads/2023/09/axalta-racing-image-icon1-1.jpg)
![Axalta website image](https://siaxperience.wpengine.com/wp-content/uploads/2023/09/axalta-racing-image-icon3-1.jpg)
![Axalta website image](https://siaxperience.wpengine.com/wp-content/uploads/2023/09/axalta-racing-image-icon4-1.jpg)
![Axalta website animation](https://siaxperience.wpengine.com/wp-content/uploads/2023/09/Axalta-ImageAndIconStylization-IconGif-1.gif)