Driving an e-commerce giant’s growth agenda

Overview of mission

SiaX has supported eBay’s marketing department for the almost a decade, providing PMO leadership, as well as brand- and performance-marketing expertise, to help drive the e-commerce giant’s growth agenda.

Work highlights

  • Global oversight over 30-person digital marketing PMO
  • Campaign management from initial concept to launch
  • Channels optimizations, audience targeting and creative strategy
  • Social media optimizations across four product groups
  • Content distribution partnerships with publishers and social influencers
  • SEO and search traffic improvements

Key outcomes

Over this period, we’ve delivered results that have outperformed eBay’s goals. We increased the volume of campaigns by 20%, reduced acquisition costs 50% YoY, and improved QoQ ROI from 30% to 200%.

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