Optimizing CRM for conversion

Stanford University enlisted SiaXperience to lead its marketing strategy and execution efforts for 54+ Executive Education programs; a collection of open enrollment programs which range from several days to several weeks long.

To activate new and existing subscribers, the team implemented A/B testing methodologies across email, paid social, SEM, and display in order to inform their messaging and audience targeting.

Our email delivery and messaging cadence optimizations have resulted an 18% improvement in the program’s admissions.

Stanford has now asked that we develop recommendations for design, content, and CTAs for future communications.