Optimizing CRM for conversion

Overview of mission

Stanford University enlisted SiaXperience to lead its marketing strategy and execution efforts for 54+ Executive Education programs; a collection of open enrollment programs which range from several days to several weeks long.

To activate new and existing subscribers, the team implemented A/B testing methodologies across email, paid social, SEM, and display in order to inform their messaging and audience targeting.

Key outcomes

Our email delivery and messaging cadence optimizations have resulted an 18% improvement in the program’s admissions.

Stanford has now asked that we develop recommendations for design, content, and CTAs for future communications.

Like what you see? Let’s work together.

Get in touch!