Developing machine learning ad Tech

Project details

Instagram engaged SiaXperience to run a 33-week performance marketing pilot powered by its machine learning audience targeting (MLAT) model. SiaXperience led strategy development for the automation of key aspects of the Stories advertising product. Insights from the pilot enabled Instagram to deliver multiple ad campaigns at scale for their Stories ad placement.

Work highlights

SiaXperience helped test, design and execute 15 campaigns with 540 ad variants. Learnings from this process guided the development of automation capabilities for future campaigns.

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