Improving performance through insights

Overview of mission

McAfee sought to streamline marketing data in their data warehouse in order to display real-time insights via BI Dashboards. SiaX consolidated the digital security company’s data pipelines and created data visualizations that provide their global marketing team always-on and easy-to-glean insights.

Work highlights

  • Created data visualizations from existing marketing channels for stakeholders
  • Automated data collection with APIs
  • Consolidated data into a single database
  • Leveraged our Heka proprietary platform to establish QA controls and manage/monitor APIs
  • Stitched together and summarized key data visually via interactive dashboards
  • Resulted in significant time reduction and ability to access real-time results

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