Nausicaá
Elevating a cultural icon
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Overview of mission
Nausicaa, the largest aquarium in Europe, approached SiaXperience to develop its digital strategy around two pillars: customer experience and employee experience. As part of this initiative, the aquarium asked us to update its brand positioning, viz ID and customer facing website.
SiaXperience brought a wealth of knowledge to Nausicaa combining experience in digital strategy, program and change management, marketing and promotion and with deep expertise in the tourism industry.
Accueil
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Animaux
![](https://siaxperience.wpengine.com/wp-content/uploads/2023/09/Nausicaa-fullbleed-scaled-2.jpg)
La méduse Aurélie
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Work highlights
Here are some of the Discovery activities we conducted in order to help Nausicaa meet its goals:
- Visitor and employee personas
- Pain points gathered via onsite immersion during peak traffic period
- Visitor POVs captured through workshops and questionnaires
- Management team co-design workshops to build momentum for the transformation
- Specific workshops focused on IT and digital projects
- Multi-variant roadmap analysis: productivity gains, carbon footprint, adoption likelihood, etc.
Mobile
![](https://siaxperience.wpengine.com/wp-content/uploads/2023/09/Nausicaa-mob-examples-fullbleed-scaled-2.jpg)