Via Rail

Building a Roadmap for a Railway

Overview of mission

SiaXperience partnered with VIA Rail, Canada’s national railway, to co-design and implement an innovation strategy. We designed and led workshops to guide internal teams to find new ways to improve customer and employee experiences.

Work highlights

SiaX led a number of planning and ideation workshops, including:

  • A series inspired by the design fiction methodology, for which 50 employees from 7 departments  were invited to project themselves into 2030 and to prototype “a station in the future” that would deliver a better customer experience
  • A session using design thinking to lead a team to design a new internal communications platform that would allow train employees to be in constant contact with station employees

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