Europcar
Fostering loyalty in a price-driven industry
![](https://siaxperience.wpengine.com/wp-content/uploads/2023/09/Europcar-hero-scaled-2-1.jpg)
Overview of mission
Europcar, a global car rental company, came to SiaXperience to launch its loyalty program with the goal of incentivizing repeat customers in its price-driven industry.
Work highlights
To create the program, SiaXperience designed an omnichannel subscription ecosystem to be deployed across mobile devices, websites and rental locations.
We, also, created a fleet management system which helps track the effectiveness and adoption of this new program by providing Europcar’s management teams with real-time reports via an analytics dashboard.
A sales target tracking system and incentive-based compensation program rounds out the program so that sales representatives have their own incentives in place to drive adoption and performance.
![](https://siaxperience.wpengine.com/wp-content/uploads/2023/09/Europcar-carousel-6-2.jpg)
![](https://siaxperience.wpengine.com/wp-content/uploads/2023/09/Europcar-weather.jpg)
Key outcomes
As a result of the partnership, Europcar enjoys improved brand awareness, a state of the art, high-volume, loyalty program, and a significant increase in the number repeat customers.
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Emarat
Emarat: Loyalty ProgramTheFork
TheFork: App OptimizationTotalEnergies
TotalEnergies: Employee Engagement